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Tragic Dmitry Nuyanzin, (Dmitryfit) a well-known coach and influencer from Orenburg, spent weeks gorging on junk food as part of a 'marathon' challenge he hoped would inspire his clients to shed weight alongside him.
The 30-year-old-who reportedly consumed up to 10,000 kilocalories a day-planned to gain at least 25kg before demonstrating how quickly he could slim back down.
But the trainer's heart failed as he slept, according to Ostorozhno Novosti channel.
He had cancelled training sessions a day earlier, telling friends he felt unwell and intended to see a doctor.
Three days later, he was laid to rest in Orenburg.
Nuyanzin documented his dramatic weight gain online, showing his 'daily diet' to his thousands of followers on a Russian social media platform.
This included pastries and cake for breakfast; dumplings smothered in mayonnaise for lunch; and a burger with two small pizzas for dinner.
He also admitted snacking on crisps throughout the day.
By 18 November, he revealed he had reached 105kg, gaining at least 13kg in a month.
His challenge rules promised that anyone weighing over 100kg who lost 10% of their bodyweight by New Year would win 10,000 rubles [£100], paid directly by him.
'I am currently gaining weight for my weight-loss course, and this is my 10,000-calorie diet,' he told followers.
'For breakfast, I have a plate of pastries and half a cake.
'For lunch, I usually eat 800 grams of dumplings with mayonnaise.
'During the day, I may snack on crisps, and for dinner, I have a burger and two small pizzas, either at a café or delivered.'
The trainer was a graduate of the Orenburg Olympic Reserve School and the National Fitness University in St Petersburg, and had worked as a personal coach to elite Russians for a decade.
Friends described him as 'bright', 'positive' and 'an amazing person', with tributes flooding Russian social media.
Fitness trainer, 30, dies in his sleep after bingeing on fast food
Tragic Dmitry Nuyanzin spent weeks gorging on junk food as part of a 'marathon' challenge he hoped would inspire his clients to shed weight alongside him.
